About Jay

As of today, when you see the word “we” on this website… it’s mostly just me.

And me is Jay Cummings.

I’m your typical native Vermonter who grew up around hunting and firearms. By day I’m a VP banker, and by night I’m a husband and dad. Over the years I’ve spent a lot of time in competitive sports, business, and coaching. I’ve also spent a good portion of my life teaching, mentoring, and helping people improve.

You could plug ski racing, business, or firearms into that last sentence and it would all be true.

At my core, my motivation is pretty simple — I enjoy helping people.

Over time that has evolved into what I believe is one of my strongest skills: coaching and training. My approach to instruction is built around a simple goal:

How can I help you feel comfortable enough that you can focus only on the task in front of you?

What does that mean in practice?

It means I work hard to meet you where you are—both intellectually and mentally. Good instruction isn’t about how much the instructor knows. It’s about reading the student and delivering information in a way that makes sense for their comfort and comprehension.

When students are relaxed and confident, learning happens naturally.

While I may be the primary instructor today, I also work alongside a group of extremely knowledgeable partners and helpers who assist during courses. Their experience helps ensure every class runs smoothly and that students receive individual attention when they need it.

Our goal is simple:

To make this the best beginner firearms training experience you’ve ever had.

And if you leave the class feeling more confident, more capable, and maybe even having a little fun along the way — then we’ve done our job.